Guest blogging on famous blogs is one effective strategy to grow businesses, especially nowadays that online marketing has rapidly become an extremely competitive market. With guest blogging, businesses can a.) build authority, b.) acquire and build an audience, and c.) achieve better SEO. However, How to craft a perfect guest posting is quite a challenge considering that sites could be picky.
Many bloggers seeking opportunities for guest blogs fail to obtain posts simply because they do not know how to craft a perfect pitch.
To have you guided, this article will tackle some tips on how perfectly pitch for a guest post.
Before you craft a pitch, you first have to look for guest posting opportunities. In doing so, you can use the below keyword searches to find blogs that accept guest posts
- “guest post”
- “accepting guest post”
- “submit a guest post”
- “guest post by”
- “guest post guidelines”
These will lead you to a blog’s page for guest post guidelines, guest post submission page or to actual guest posts made by other bloggers.
As soon as you found an opportunity for guest posting, it’s your time now for the perfect pitching.
Step 1: Introduce yourself.
Greet your target blogger and provide a short and sweet introduction about yourself and your business.
Hi (name of the target blogger),
I’m (your name), owner of (name of your business).
Step 2: Say something about his/her site:
Mention something you noticed on his/her site and include a URL
I noticed your article here (paste URL) about (say something about the article – the topic and content). I was wondering I you’d be interested to collaborate with me.
Step 3: State your objectively clearly.
Be straightforward and state what you are looking for from your collaboration with him/her.
I’d like to submit a well – researched article for your blog about (insert topic you’re interested in).
I regularly cover topic as such on my website. (You can add some description of your site like topic you cover.)
Step 4: Mention a few fun facts about your business.
Include some outstanding facts about your business and provide a few reasons why you are worth collaborating with. Tell them something about your product or service in bullet point format. You can also highlight some key features.It may include:
- A short history
- Topics covered
Step 5: Offer something in exchange
Learn to offer as much as you can. If you write for another blog, make sure you reference them.
If interested, I could submit an insightful article that will fit your audience and their needs. Of course, if there is something you’d like me to focus on instead, I’m very much open to that.
In exchange for your time and opportunity, I’d be willing to mention your website on the next blog post I do for (insert URL) which (say something too about the site).
Step 6: Reiterate the request and thank them for their time.
Thank him/her for the time and politely close the email.
I’d love to hear your thoughts about it.
All the best,
In addition to above tips, also note that bloggers will take more interest in your pitch if your guest post will include:
- Case studies
- “How-to” guides
Once your pitch has been accepted, be sure to read through and follow the guest post guidelinesas you create your article for the website.
Guest blogging is a great way to get your businesses’ names out there. However, reaching out for guest blogging opportunities can be really difficult and time – consuming. But by using and following the steps above, it can be easy to customize emails and convince bloggers to give you and your guest post a shot.
Wade is an essayist at wedoessay.com He incorporates nature’s beauty in his writing. Besides excellence, he puts his lovely wife and two kids at the center of his craft. He is fond of physical contact sports and considers South America as a haven for tourists.